About us

You know the scene: you’re mid-training, eyes ahead, and a stranger beams, “aww, can I pet?”—hand already reaching. The hello turns into a whole thing, your dog’s focus vanishes, and that calm walk you planned? Gone.

We tried the polite smile. The side-step round the pram. The sudden detour. Then we put the message on the lead. “Do Not Pet.” “Give Me Space.” “I’m Training.” Instantly: fewer interruptions, fewer apologies, more peaceful laps of the park. That spark became Luluwags.

Now we design beautiful message leads with matching harnesses and collars—pretty gear that speaks for you. Pick the cue that fits your dog (from “Ask to pet” to “I don’t like dogs”) and let the lead do the talking while you keep your stride.

Built for real life: soft-in-hand and machine-washable at 30 °C; adjustable 1.0–2.2 m with a locking carabiner; strong nylon that stands up to enthusiastic pullers; an H-shaped harness that frees the shoulders with a front no-pull and top clip; quick-release collars that click on with one hand. Parks, puddles, pavements—sorted.

For puppies learning, rescues finding their feet, reactive or nervous dogs—and anyone who wants safer, prettier walkies without the awkward small talk. Choose your message. Love the design. Enjoy the walk.